Alex Harris • Freelance Product Designer
Detail obsessed
& delivery focused
Hands-on designer with extensive experience leading projects & teams
The Guardian
Design lead across a major re-design project, whilst overseeing the Design Systems Team
Case study coming soon
Role
Principle Lead
Year
2024 - 2025
Selfridges Ecommerce
Elevated shopping experience to address user pain points & migrate to a headless architecture
Product pages
80K+
Annual uplift
£2.2M
Selfridges Design System
A unified digital identity to drive creativity & consistency across multiple teams
Role
Lead UX/UI
Year
2022 - 2024
Audi Digital Transformation
Web app update & migration to deliver omnichannel customer experience
Role
Senior UX/UI
Year
2020 - 2022
Samsung European CRO
Conversion rate optimisation programme across 7 European markets
Role
Senior UX/UI
Year
2021
Want to work together?
Shoot me an email & we can discuss working together