Volkswagen Web Apps
Modernising a traditional business by blending physical & digital retail
Volkswagen Web Apps
Modernising a traditional business by blending physical & digital retail
Volkswagen
Web Apps
Modernising a traditional business by blending physical & digital retail
Brand
Brand
Audi
Audi
Role
Role
Senior UX/UI Designer
Senior UX/UI Designer
Year
Year
2020 - 2022
2020 - 2022
Platforms
Platforms
Web, iOS, Android
Web, iOS, Android
Web, iOS, Android
Deliverables
Deliverables
Website & app re-design, headless ecommerce, page templates, reusable components
Website & app re-design, headless ecommerce, page templates, reusable components
Website & app re-design, headless ecommerce, page templates, reusable components
Skills
Skills
UX/UI Design, research & testing, UX copywriting, rapid prototyping
UX/UI Design, research & testing, UX copywriting, rapid prototyping
UX/UI Design, research & testing, UX copywriting, rapid prototyping
Re-designed homepage, product listing, & product detail pages, aiming to simplify basic user tasks, whilst solving complex business problems
Consolidated & modernised tech for a more seamless shopping user experience
Re-designed homepage, product listing, & product detail pages, aiming to simplify basic user tasks, whilst solving complex business problems
Consolidated & modernised tech for a more seamless shopping user experience
Re-designed homepage, product listing, & product detail pages, aiming to simplify basic user tasks, whilst solving complex business problems
Consolidated & modernised tech for a more seamless shopping user experience
Product pages
Product pages
Product pages
80K+
80K+
80K+
Brands
Brands
Brands
2K+
2K+
2K+
Categories
Categories
Categories
200+
200+
200+
Annual uplift
Annual uplift
Annual uplift
£2.2M
£2.2M
£2.2M
Challenges
80K+ products makes for a lot of variation
Inconsistent product data that couldn’t be changed
Solving multiple conflicting business problems at once
80K+ products makes for a lot of variation
Inconsistent product data that couldn’t be changed
Solving multiple conflicting business problems at once
80K+ products makes for a lot of variation
Inconsistent product data that couldn’t be changed
Solving multiple conflicting business problems at once
Want to work together?
Shoot me an email & we can discuss working together
Want to work together?
Shoot me an email & we can discuss working together