Samsung European CRO
Conversion rate optimisation programme across 7 European markets.
Samsung European CRO
Conversion rate optimisation programme across 7 European markets.
Samsung European CRO
Conversion rate optimisation programme across 7 European markets.
Brand
Brand
Samsung
Samsung
Role
Role
Senior UX/UI Designer
Senior UX/UI Designer
Year
Year
2021
2021
Platforms
Platforms
Web
Web
Web
Deliverables
Deliverables
CRO Programme
CRO Programme
CRO Programme
Skills
Skills
UX/UI Design, Product strategy, A/B Testing, UX Copywriting
UX/UI Design, Product strategy, A/B Testing, UX Copywriting
UX/UI Design, Product strategy, A/B Testing, UX Copywriting
Markets
7
Timeframe
6 months
Tests
60+
Incremental revenue
€8M
Markets
7
Timeframe
6 months
Tests
60+
Incremental revenue
€8M
We A/B tested various UX/UI changes on Samsung.com, in France, Spain, Germany, Italy, Poland, The Netherlands & Belgium.
These tests included: abandoned basket, product card enhancements, cart redemption, filter amends, and many more.
We A/B tested various UX/UI changes on Samsung.com, in France, Spain, Germany, Italy, Poland, The Netherlands & Belgium.
These tests included: abandoned basket, product card enhancements, cart redemption, filter amends, and many more.
We A/B tested various UX/UI changes on Samsung.com, in France, Spain, Germany, Italy, Poland, The Netherlands & Belgium.
These tests included: abandoned basket, product card enhancements, cart redemption, filter amends, and many more.
Markets
7
Tests
60+
Timeframe
6 months
Incremental revenue
€8M
The results were extremely successful, culminating in €8M incremental revenue over a just 6 month period.
This then lead to plans to extend the project to a further 7 markets.
The results were extremely successful, culminating in €8M incremental revenue over a just 6 month period.
This then lead to plans to extend the project to a further 7 markets.
The results were extremely successful, culminating in €8M incremental revenue over a just 6 month period.
This then lead to plans to extend the project to a further 7 markets.
Want to work together?
Shoot me an email & we can discuss working together
Want to work together?
Shoot me an email & we can discuss working together