Audi Digital Transformation
Web app update & migration to deliver omnichannel customer experience
Audi Digital Transformation
Web app update & migration to deliver omnichannel customer experience
Audi Digital Transformation
Web app update & migration to deliver omnichannel customer experience
Brand / Agency
Brand / Agency
Audi / BBH
Audi / BBH
Role
Role
Senior UX/UI Designer
Senior UX/UI Designer
Year
Year
2020 - 2022
2020 - 2022
Platforms
Platforms
Web
Web
Web
Deliverables
Deliverables
Website re-design, information architecture, Figma component library
Website re-design, information architecture, Figma component library
Website re-design, information architecture, Figma component library
Skills
Skills
UI/UX Design, visual design, product strategy, art direction, UX copywriting
UI/UX Design, visual design, product strategy, art direction, UX copywriting
UI/UX Design, visual design, product strategy, art direction, UX copywriting
Audi recognised the need to modernise their business, focussing more on digital acquisition & retaining their customers online.
Their digital transformation saw a re-designed web experience for Audi.co.uk, making improvements the various web apps whilst migrating to a global platform.
Audi recognised the need to modernise their business, focussing more on digital acquisition & retaining their customers online.
Their digital transformation saw a re-designed web experience for Audi.co.uk, making improvements the various web apps whilst migrating to a global platform.
Audi recognised the need to modernise their business, focussing more on digital acquisition & retaining their customers online.
Their digital transformation saw a re-designed web experience for Audi.co.uk, making improvements the various web apps whilst migrating to a global platform.
We took a platform migration as an opportunity to make cumulative improvements across site, electing when to re-design from scratch & when to maintain existing functionality.
We took a platform migration as an opportunity to make cumulative improvements across site, electing when to re-design from scratch & when to maintain existing functionality.
We took a platform migration as an opportunity to make cumulative improvements across site, electing when to re-design from scratch & when to maintain existing functionality.
I built a reusable component library that allowed us to move quicker & focus our efforts more strategically.
We worked very closely with the team at Audi to pinpoint which areas of the site required the most attention, & went about making incremental amends.
I built a reusable component library that allowed us to move quicker & focus our efforts more strategically.
We worked very closely with the team at Audi to pinpoint which areas of the site required the most attention, & went about making incremental amends.
I built a reusable component library that allowed us to move quicker & focus our efforts more strategically.
We worked very closely with the team at Audi to pinpoint which areas of the site required the most attention, & went about making incremental amends.
Outcomes
Online service booking tool
Book a test drive
All-new Electric & Hybrid section
Used cars section
Owners area
Online service booking tool
Book a test drive
All-new Electric & Hybrid section
Used cars section
Owners area
Online service booking tool
Book a test drive
All-new Electric & Hybrid section
Used cars section
Owners area
Want to work together?
Shoot me an email & we can discuss working together
Want to work together?
Shoot me an email & we can discuss working together